Benefits of a Mobile App for SME’s Business Growth

In 2019, with the Google Play store home to 3.6 million apps, and the Store home to over 2.3 million, it can seem like most businesses owns a mobile app. Even your local pizza shop may be getting in on the action!

Mobile business applications have become a necessary marketing tool for all businesses, regardless of the size of their industries. While many business owners may think developing and having an app is too expensive or an unnecessary investment, however I can bet that a mobile app can help a small business engage with and build their customer base, drive sales, and improve their reputation in the market.

Here are 7 reasons why you should consider a mobile business app for your business:

1. Platform to promote your products or services

Mobile apps enable the brand to engage in real-time, using location and complete profile information. Social sharing functions further create a direct link between fans and their own networks, which open a wide spectrum of referral marketing for your brand, creating customer loyalty through sincere connections.

2. Platform to connect and engage with customers

Mobile apps enable the marketer to deliver a solid mobile presence, with customized interfaces geared specifically to provide customers with the best possible experience. Apps streamline the customer's buying process, automate many routine tasks, and enable new possibilities, to drive engagement better. Especially since your application can be a real lever for acquiring new customers. In addition to your visibility on mobile blinds, your web referencing is also reinforced.

3. Get feedbacks from customers

By asking users for feedback and reviews, app developers are pursuing two goals — getting insights on what can be improved and trying to boost their app’s rating.

4. Increase your ROI

Good mobile apps streamline processes, reducing paperwork and adding efficiency to the target tasks. It is simply faster and more convenient to accomplish tasks through a dedicated app than on a computer if the app is correctly designed, saving time and costs, improving ROI.

5. Expand your business customer base

Having a mobile app is most beneficial when it enhances the customer experience. Mobile apps can allow customers to quickly place orders from the convenience of their tablet or smartphone. Fast food restaurants are examples of enterprises that have benefited significantly from mobile app development. Dominos is an example of a pizza chain who has a great mobile app. Their customers can explore options and easily place their order directly from anywhere using their mobile device. From big box stores to small retail establishments, companies profit by making products and/or services convenient and accessible to their customers.

6. Pace up the sales

Smartphones are an emerging point of purchase; Last year, 46% of mobile phone users have purchased a product or service on their mobile phone and 57% of these mobile app shoppers have made a purchase in the past month. This sharp increase in sales has turned the heads of many businesses to quickly adopt mobile app as a new point of sale.

7. Create a positive image of your business

Your mobile application becomes the showcase of your business. It’s a good way to get people talking in the media.

It’s no longer a secret. The clients consult, inform themselves, communicate on the internet and social networks before putting the actual purchase.

With your mobile application, your brand image rejuvenates. But most importantly, you are placing yourself earlier in the buying process of your prospects.

You adapt to their lifestyle; you can meet the new needs of your consumers.

Nutshell

To develop a mobile app is not an easy job.  Therefore, during developing your application always keeping in mind the target of yours and the user experience. Moreover, also identify what makes a user returns to your app or share. It is always good to listen to your users and try to get feedback from other developers to improve your application.

If you have no idea about the mobile app development then, consult the Best Mobile Application Development Company in India to get an effective and useful result.